Orvar Löfgren is Professor of European Ethnology at the University of Lund. His most consuming interest spanning his entire career has been the development of new methods for cultural analysis (see 2006). He has conducted studies of tourism and travel (see 1999) and been in charge of a large research project on the making of the transnational Öresund region (see 2004, 2007b). He is also working on questions of culture and economy (see 2005) and the experience economy (2006, 2007a). Of late, he has been concerned with thephenomena of ”work overload” and ”burn-out”, which people experience in their everyday lives (se 2007c).
Selected Publications
2007a:   First We Take Manhattan, Then We Take Berlin... Branding the Experience City. In: Gitte Marling & Martin Zerlang (eds), Fear and Fun in the Experience City. Copenhagen.
2007b: Island magic and the making of a transnational region. Geographical Review 97(2):244-259
2007c: Excessive Living. Culture and Organization, vol.13:2 (June 2007):131-144.
2006: Off the Edge: Experiments in Cultural Analysis (Copenhagen: Museum Tusculanum
Press (edited with Richard Wilk, also published as Ethnologia Europaea 2005:1-2).
2006: Cultural Alchemy: Translating the Experience Economy into Scandinavian. In: Global Ideas: How Ideas, Objects and Practices Travel in the Global Economy. Barbara Czarniawska and Guje Sevón. Malmö: Liber.
2006: Cultural Alchemy: Translating the Experience Economy into Scandinavian. In: Global Ideas: How Ideas, Objects and Practices Travel in the Global Economy. Barbara Czarniawska and Guje Sevón. Malmö:Liber.
2005: Culture, Magic and Economy (ed.with Robert Willim), Oxford: Berg
2004: Concrete Transnationalism? Bridge Building in the New Economy, Focaal- European Journal of Anthropology , vol. 43 (2004):59-75.
1999: On Holiday. A History of Vacationing. 350 s. University of California Press